BRANDWEEK MAGAZINE, Senior Reporter
March 2006 – August 2007
Reporter for weekly magazine focusing on marketing and branding. Developed, reported and wrote feature stories for each issue and daily stories for the magazine’s website. Primarily responsible for covering financial services and household goods industry but also develop and write stories on strategic issues and trends in business and marketing across all industries.
Created and wrote blog on trends in marketing and popular culture.
Appeared on CNN and ABC-TV as expert in marketing. Served as expert source for many print publications.
CMO MAGAZINE, Senior Writer
June 2004 – February 2006
Chief writer and reporter for monthly magazine aimed at strategic issues facing chief marketing officers at Fortune 1000 companies. My stories were instrumental in CMO being named Magazine of Year by The American Society of Business Press Editors after having published only four issues.
Created and wrote the daily blog www.CollateralDamage.biz, an insightful and humorous look at marketing and business in general. Blog drew more traffic than any other web-only content on the CMO website. Site was named ASBPE’s Best New Web Publication and Best Overall Web Publication in 2005.
Conducted and edited podcasts, including a weekly roundtable on marketing news.
Helped create and run the CMO Conference by developing topics and agenda, recruiting speakers and hosting roundtable discussions.
April 1997 – May 2004
NATIONAL PUBLIC RADIO’S LIVING ON EARTH, News Editor
Assigned, researched, wrote, directed and produced feature stories and interviews for hour-long environmental news magazine carried on more than 200 National Public Radio stations. Covered range of subjects including global warming, mad cow disease, forestry issues, national and international politics, energy policy, recycling.
THE BOSTON HERALD, Night City Editor
Assignment editor, evaluated breaking news, decided on coverage and placement for stories; assigned reporters and photographers; trained reporters; edited stories for accuracy and clarity; supervised staff of up to 20 reporters.
BOSTON BUSINESS JOURNAL, Chief Copy Editor
April 1987 – December 1988
Wrote headlines, edited stories for accuracy and clarity, hired and supervised staff of five at a weekly business newspaper.
Magazine of the Year, American Society of Business Press Editors (ASBPE).
Best Web Publication and Best New Web Publication, ASBPE.
National Federation of Community Broadcasters: Silver Reel Award.